Originally published in Arkadia magazine, July 2014.
Farrow & Ball are very much part of Dorset’s heritage. They’ve been here since John Farrow and Richard Ball first founded the company and, although their products are available from showrooms around the world, Farrow & Ball are still keen to maintain their local links.
Arkadia joined Farrow & Ball recently, on a tour of Wimborne, for the culmination of a unique collaboration with local businesses. The craftsmen in paint and paper offered the town’s businesses free paint to re-paint their front doors, brightening up the streets of Wimborne and coinciding nicely with the re-branding of the town. More than 30 businesses took part, choosing colours from Arsenic to Pitch Black.
Sarah Cole, Director at Farrow & Ball said, “This was a lovely project to be involved in. Being a Dorset
based company near Wimborne, it was great for us to be able to support so many local businesses close to our home. Not only has it helped with the re-branding of the town, it has helped us to build new relationships within our community. The doors look fabulous and it’s nice to see splashes of colour as you wander the streets of Wimborne!”
The tour of the town, which started at The Square, was led by Wimborne’s Mayor, Andy Hampton, who introduced each of the doors in turn. “I was really pleased to be able to be a part of this project as it’s something a little bit different,” Andy said. “It’s fantastic from a business point of view, who are already receiving comments about how nice their front doors look, and the whole town of Wimborne benefits from being a more colourful and appealing town. At the moment we are busy re-branding our website and have recently had a new logo for the town designed, so Farrow & Ball deciding to paint the front doors of our businesses couldn’t have come at a better time!”
Every door that has been painted, from East Street to West Street, the High Street to West Borough, has a plaque inside stating which colour has been used, so if you notice a newly painted front door on your travels, pop in and see if it’s part of the Wimborne Front Door venture.